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Syllabus of Digital Marketing Training Course

Module 1: BASICS of DIGITAL MARKETING

  • Introduction To Online Digital Marketing
  • Importance Of Digital Marketing
  • How did Internet Marketing work?
  • Traditional Vs. Digital Marketing
  • Types of Digital Marketing
  • Increasing Visibility
  • Visitors’ Engagement
  • Bringing Targeted Traffic
  • Lead Generation

Module 2: ANALYSIS AND KEYWORD RESEARCH

  • Market Research
  • Keyword Research And Analysis
  • Types Of Keywords
  • Tools Used For Keyword Research
  • Localized Keyword Research
  • Competitor Website Keyword Analysis
  • Choosing Right Keywords To The Project

Module 3: SEARCH ENGINE OPTIMIZATION (SEO)

  • Introduction To Search Engine Optimization
  • How Did Search Engine work?
  • SEO Fundamentals & Concepts
  • Understanding the SERP
  • Google Processing
  • Indexing
  • Crawling

Module 4: ON-PAGE OPTIMIZATION

  • Domain Selection
  • Hosting Selection
  • Meta Data Optimization
  • URL Optimization
  • Internal Linking
  • 301 Redirection
  • 404 Error Pages
  • Canonical Implementation
  • H1, H2, H3 Tags Optimization
  • Image Optimization
  • Landing Page Optimization
  • No-Follow And Do-Follow
  • Creating XML Sitemap
  • Robot.txt

Module 5: OFF-PAGE OPTIMIZATION

  • Link Building Tips & Techniques
  • Difference Between White Hat And Black Hat SEO
  • Alexa Rank, Domain
  • Link Acquisition Techniques
  • Directory Submission
  • Social Bookmarking Submission
  • Search Engine Submission
  • Web 2.0 Submission
  • Article Submission
  • Image Submission
  • Video Submission
  • Forum Submission
  • PPT Submission
  • PDF Submission
  • Classified Submission
  • Business Listing
  • Blog Commenting
  • Citations
  • Profile link creations
  • Infographics Submission

Module 6: SEO UPDATES AND ANALYSIS

  • Google Panda
  • Penguin
  • Humming Bird Algorithm
  • Google Penalties
  • SEO Tools For Website Analysis And Optimization
  • Competitor Website Analysis And Backlinks Building
  • Backlinks Tracking, Monitoring, And Reporting

Module 7: LOCAL BUSINESS & GOOGLE MAPPING

  • Creating Local Listing In Search Engine
  • Google Places Setup (Including Images, Videos, Map Etc)
  • Search Engine Visibility Reports
  • Verification Of Listing
  • Google Reviews

Module 8: GOOGLE ADWORDS OR PAY PER CLICK MARKETING (SEM)

  • Google Adwords
  • Introduction To Online Advertising And Adwords
  • Adwords Account And Campaign Basics
  • Adwords Targeting And Placement
  • Adwords Bidding And Budgeting
  • Adwords Tools
  • Opportunities
  • Optimizing Performance
  • Ads Type
  • Bidding Strategies/li>
  • Search Network
  • Display Network
  • Shopping Ads
  • Video Ads
  • Universal App Ads
  • Tracking Script
  • Remarketing
  • Performance Monitoring
  • Reports

Module 10: SOCIAL MEDIA MARKETING (SMM)

  • Facebook Optimization
  • Fan Page Vs Profile Vs Group
  • Creating Facebook Page For Business
  • Increasing Fans And Doing Marketing
  • Facebook Analytics
  • Facebook Advertising And Its Types In Detail
  • Creating Advertising Campaigns
  • Payment Modes
  • Introduction To Twitter
  • Creating Strong Profiles On Twitter
  • Followers, ReTweets, Clicks
  • Conversions, HashTags
  • LinkedIn Optimization
  • What Is LinkedIn?
  • Individual Profile Vs. Company Profile
  • Branding On LinkedIn
  • Marketing On LinkedIn Groups
  • Google Plus
  • Tools & Techniques
  • Google + Groups
  • Google Plus For Businesses
  • Social Media Brand Account Creation
  • Google+
  • Facebook
  • Twitter
  • Linkedin
  • Instagram
  • Pinterest
  • Structure of Post
  • Post Template Creation
  • Content Creation On Social Media Post
  • Right Hashtag for your Post
  • Analysis of Likes, Share, Comment, Followers, and Retweet
  • Increase Brand Awareness
  • Identify Target Audience and Convert Goal
  • Report Generation on Post Reach
  • Facebook Ads
  • Campaign Setup, Performance monitoring, Analysis, and Implementation
  • Right Target Audience Selection
  • Set on Facebook Pixel Tag
  • Set on Remarketing Tag
  • Weekly and Monthly Ads Report Generation

Module 11: GOOGLE WEB ANALYTICS

  • Getting Started With Google Analytics
  • Navigating Google Analytics
  • Real-Time Monitoring
  • Audience
  • Acquisition
  • Traffic Sources
  • Behavior
  • Content
  • Visitors
  • Live Data
  • Demographics

Module 12: WEBMASTER TOOLS

  • Adding site and verification
  • Setting Geo-target location
  • Search queries analysis
  • Filtering search queries
  • External Links report
  • Crawls stats and Errors
  • Sitemaps
  • Robots.txt and Links Removal
  • HTML Suggestion

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Digital Marketing Course in Chennai

Forerun Software Solutions offers professional training programmers in the online marketing field that helps you become an expert in just 45 days! This digital marketing course will guide you to plan, manage and execute digital marketing campaigns that generate leads and sales to your business. You will learn how to use the digital tools and techniques effectively to make a successful campaign.

Our digital marketing training institute will help you to become a successful digital marketer with in-demand skills. Our digital marketing course syllabus is designed by market-leading industry professionals. Forerun Software Solutions will prepare the students for the most in-demand digital marketing certificate exams like Google Ads, Facebook Blueprint, YouTube Advertising, Bing Ads accreditation, Google Analytics, and Twitter Marketing.

Trainer Profile of Digital Marketing Training Course in Chennai

Our Trainers provide complete freedom to the students, to explore the subject and learn based on real-time examples. Our trainers help the candidates in completing their projects and even prepare them for interview questions and answers. Candidates are free to ask any questions at any time.

  • More than 5+ Years of Experience.
  • Trained more than 1000+ students in a year
  • Strong Theoretical & Practical Knowledge.
  • Certified Professionals with High Grade.
  • Well connected with Hiring HRs in multinational companies.
  • Well connected with Hiring HRs in multinational companies.
  • Expert level Subject Knowledge and fully up-to-date on real-world industry applications.
  • Trainers have Experienced on multiple real-time projects in their Industries.

Frequently Asked Questions

  • Digital Marketing Course at Forerun Software Solutions is designed & conducted by Digital Marketing experts with 10+ experience in the Digital Marketing
  • The only institution in Chennai with the right blend of theory & practical sessions
  • In-depth Course coverage for 60+ Hours
  • More than 10,000+ students trust Forerun Software Solutions
  • Affordable fees keeping students and IT working professionals in mind
  • Course timings designed to suit working professionals and students
  • Interview tips and Corporate Training in Chennai
  • Resume building support
  • Real-time projects and case studies

    • Forerun Software Solutions has placements tie-ups with more than 600+ small, medium, and large scale companies and these companies have job openings for Digital Marketer, SEO Analysts, and other roles related to Digital Marketing
    • Forerun Software Solutions Academy has a Dedicated Placement Officer to support the students with Placement assistance
    • The Placement cell helps the students with various mock interviews and group discussions training session for them to face the interview with confidence

    You can enroll for the Digital Marketing Course by contacting our Contact number +91 9840351492 or you can directly walk into our Institute

    Forerun Software Solutions is one of the leading Software Training and Job recruitment assisting organizations based out of Chennai.

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